Marketing Management

BCG matrix can be a good guide in deciding your marketing and branding strategies. By using BCG matrix we can allocate resources and can used it as an analytical tool in brand marketing, product management, strategic management, and portfolio analysis. ·         Dogs:  These are products with low growth or market share. ·         Question marks or Problem Child:  Products in high growth markets with low market share. ·         Stars:  Products in high growth markets with high market share. ·         Cash cows:  Products in low growth markets with high market share How to use the BCG Matrix? To apply the BCG Matrix you can think of it as showing a portfolio of products or services, so it tends to be more relevant to larger businesses with multiple services and markets. However, marketers in smaller businesses can use s...

  Is your marketing strategies not working? Do you think your company is not doing well? Are you not able to find clients? Do you struggle with marketing strategies? Do you think that this is not right time to spend on marketing? do you think marketing is costly?  If answer of any above question is yes then this article is for you. Answer of all these questions lies with in you and your surrounding. There would be many around you who have made their Dreams come true.    They don’t have a magic wand, they have the knowledge of Fundamentals of marketing and Economics to grow themselves with the growing and demanding market. There are examples around you who might not have ample of funds to stand industries but using these fundamentals; they have set up mile stones at present. In this article we will focus on:   ·           The fundamentals of marketing ·        Digital marketing vs. Traditi...